Nintendo’s hardware hype machine is getting an unexpected assist from Lego. The two companies have announced a new Nintendo x Lego display set styled after the Nintendo Switch 2, continuing a partnership that’s already produced everything from Super Mario playsets to full-on collector builds like the Lego NES.

### A Switch 2 Model Built for Display
Rather than a traditional playset, this one is positioned as a showcase piece: a brick-built replica of the Switch 2 intended for shelves and desks. It’s a clear nod to adult fans and collectors—less “toy aisle” and more “premium conversation starter,” in the same lane as Lego’s other retro-gaming builds.

The announcement also reinforces how aggressively Nintendo is marketing its next platform ahead of launch. Even without deep technical breakdowns in the reveal, putting the console’s silhouette into a high-visibility Lego product is an easy way to keep the Switch 2 name circulating outside the usual gaming news cycle.

### A Small Tease for What You’ll Play
Notably, the set’s promotional material includes a reference to Mario Kart World, hinting at how Nintendo may be framing early Switch 2 messaging around its biggest evergreen franchise. Whether that points to a pack-in, a launch window release, or simply marketing synergy, it’s the kind of detail that will get fans reading between the lines.

The Lego Switch 2 set is slated for release this fall. It joins a growing list of Nintendo-branded Lego collaborations and arrives at a moment when Switch 2 anticipation is pushing into mainstream pop culture.

From a market perspective, this is smart cross-promotion: Lego reaches collectors and families who may not track gaming announcements closely, while Nintendo gains an additional, tangible “touchpoint” for the new console before it hits store shelves. For players, it’s another sign that Nintendo is gearing up for a major rollout—and that Mario Kart is likely to be part of the opening salvo.

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